Saturday, August 11, 2012

Search Engine Optimization : Defination and How to Answered

Search Engine Optimization

Search Engine Optimization has traditionally been defined as improving a websites rank on the Search Engines.
In recent years the emergence of Web 2.0 has led to significant changes in how a Website / Blog are ranked on the Search Engines.
Also it has no longer remained necessary for a website to rank high on Search Engines to get very high Page Views – a Website ranked high on a Social Media like Digg can get very high Page Views.

How to promote a Website using SEO

Content
Quality
Keywords
Themed sites
Headings and Subheadings
Length of Posts
Use of Videos and Photos etc
Comments / Collaboration
Avoid Duplicate content
Links
External Links from other Websites/Blogs
Links from Blog Networks, Social Bookmarking, Microblogs etc
Links from Social Networking sites like Facebook and Twitter
Internal Links
Cross Links
Outbound Links
Directories and Forums
Other factors include
Updates
Load Time of Website
Use of Technology like Pinging
RSS Feeds

Any Website, Blog or even Directories, Forums can be promoted using a combination of these strategies and it is not necessary to use all these strategies.

For Example a site such as YouTube does not have much content in form of articles and is very slow bulky site but still ranks very high as it is updated continuously.
Similarly I focus on getting Links from Blog Networks for improving rank of a blog/website.

Digital Marketing Solutions - PPC- Pay Per Click, Social Media, Web 2.0 Marketing, Business Blogs,    Search Engine Optimization, Content Marketing, Other Online Marketing 


1 comment:

albina N muro said...

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product. social media optimization solutions